Toys Through the Eyes of an Expert – A Conversation with Marta Fribel, Child Psychologist

The holiday season is about more than gifts—it’s about connection, creativity, and making meaningful memories. Open-ended toys like BAVVIC

It might surprise you to learn that, according to a groundbreaking NASA study, 98% of children under the age of five are creative geniuses.

As parents, we often find ourselves stuck between what our children want and what we know is best for them. It’s not just about...

We all know that sinking feeling. The one where your toddler is hypnotized by a screen, eyes glazed over, and you start wondering, “Is my...

finally explained! Kids won’t naturally gravitate toward open-ended toys because they tend to prefer simpler, closed-ended options. Why?

In the consumerist society today, overconsumption of toys is highly prevalent. The more toys one exposes to a child, the better development

5 Toy Brands from Europe United for an Open-ended Movement

Discover the hidden truths the toy industry doesn't want you to know in this revealing article. Learn how leading toy companies create a fal

In recent years, there has been a resurgence in the popularity of wooden toys, driven by a growing awareness of sustainability and a...